The Big Up Festival Announces First Round Lineup

JULY 28, 29 AND 30

THE BIG UP FESTIVAL JULY 28, 29 AND 30

AT SUNNYVIEW FARM, GHENT, NEW YORK

ANNOUNCING FIRST ROUND LINEUP WITH
EOTO, Big Gigantic, Marco Benevento Trio

AND Uumphrey's Mcgee side project Digital Tape Machine

Plus Ott, Orchard Lounge, Abakus, Papadisio, Higher Organix, The Polish Ambassador,

The Breakfast, Indobox, Kung Fu, Jimkata, The Malah, Timbre Coup, Cyborg Trio, Blacklight Rukus

The_Big_Up_2011-Space_Man_Splash_0 Ghent, New York, February 21, 2011-Shireworks Productions presents The Big Up Festival and announces its 2011 music and arts festival event on July 28, 29 and 30 at Sunnyview Farm in Ghent, New York. With EOTO, Big Gigantic, Marco Benevento Trio and Digital Tape Machine featuring Joel Cummins and Kris Meyers of Umphrey's McGee topping the first round lineup of over 50-plus hours of live music throughout three days, 2011 promises to be the festival’s biggest and best year yet.

In addition to the first round of headliners, The Big Up Festival 2011 will also highlight performances by Ott, Orchard Lounge, Abakus, Papadisio, Higher Organix, The Breakfast, The Polish Ambassador, Indobox, Kung Fu, Jimkata, The Malah, Strange Arrangement, Timbre Coup, Cyborg Trio, Blacklight Rukus and many others. More headliners will be announced along with a complete schedule of music and activities in the coming months at www.thebigup.com.

A relative newcomer on the national festival scene, The Big Up Festival has already become a summer tradition for many New York natives as well as Northeast and Mid-Atlantic festival-goers seeking a unique and intimate festival experience . The festival grounds, with its remarkable views of the Upper Hudson Valley hills and water ways, is the perfect backdrop for this eclectic, innovative and distinct music and arts festival.

Sunnyview Farm is conveniently located just 40 minutes from downtown Albany, New York, and less than three hours driving distance from New York City, Boston, Providence, Hartford, Burlington, and Newark making its location a central gathering point for major metro areas in the Northeast.

The Big Up Festival 2011 Early Bird Ticket price is $70.00 for a three-day pass. Early Bird Ticket supplies are limited and will go quickly. Once the Early Bird Tickets are sold, the ticket price will be adjusted to the normal advance rate of $90.00 for a three-day pass while supplies last. The at gate ticket price will be $120.00.

VIP Passes are available and will include VIP designated camping, half price beer, premium parking, RV camping, VIP porta-potty service, The Big Up VIP laminate, VIP lounge in the late night barn, breakfast and dinner, Thursday night welcome BBQ and VIP party, The Big Up poster, The Big Up VIP edition T-shirt and daily concierge service.

Gates will open at 12:00 p.m. on Thursday, July 28 and the festival grounds will close on Sunday, July 31 at noon.

Tickets are on-sale now at www.thebigup.com and at www.inticketing.com.

MORE INFORMATION ABOUT THE BIG UP:

The Big Up is a three-day music, arts, and culture festival in Ghent, NY. The Big Up leverages premier live music entertainment to create an environment that also showcases visionary arts and artists who emphasize innovation, collaboration, participatory education, and sustainable practices. Hosted at the legendary festival grounds Sunnyview Farm in Ghent, New York, The Big Up presents a new paradigm for East Coast festival culture due to its unique synthesis of musical entertainment, interactive art, sustainable initiatives and the venue's intimate natural setting. Sunnyview Farm’s 1500 acres of breathtaking views provide a one-of-a-kind destination for The Big Up, with wooded camping, five unique performance stages, an on site farmer’s market and local vending, large-scale multimedia installations, and workshops dedicated to hands-on sustainable skills and collaborative art. In years to come, these festival grounds (larger than Bonnaroo’s) have potential for explosive growth, but The Big Up is a carefully crafted event designed to begin the sustainable growth and branding of the festival and festival grounds alike.

ACCOLADES FOR THE BIG UP 2010:

There aren’t too many first year festival success stories. Lets be real- music festival production is no walk in the lot. It usually takes years in the hole, and serious time spent learning from mistakes, to create a sustainable, reciprocal environment for festival-goers. It seems to be becoming more and more difficult to find a safe and welcoming venue for these important gatherings of artists, musicians and the creative counterculture. I guess having thousands of folks getting rowdy, raging around the clock and bumping beats into the stratosphere isn’t for everybody. Luckily, for East Coast natives and heads from all over, The Big Up Festival held it down.- www.lostinsound.org

The Big Up delivered just about everywhere you’d want a festival to deliver. The people were great, those in the crowd, as well as, the staff, the weather was perfect, the line-up delivered in every sense of the word, perfectly balanced and tons of talent, great food, and a flawless campsite. Unless something incredibly unfortunate happens, this will be one which will continue to grow for years to come! – www.musicmauraders.com

With an exclusive new line-up and the best new festival grounds on the circuit, The Big Up just got a whole lot Bigger! Hosted at the legendary festival grounds of Sunnyview Farm, which is quickly emerging as the Northeast venue for exclusive small festivals and concerts, The Big Up presents a new paradigm for East Coast festival culture because of its unique synthesis of musical entertainment, interactive art and sustainable initiatives in a pristine natural setting. Sunnyview Farm’s 1500 acres of breathtaking views provide a one-of-a-kind venue featuring field and woods camping, four stages with no overlapping sets, an onsite farmer’s market, large-scale multimedia installations, and workshops dedicated to hands-on sustainable skills and collaborative art. – www.theuntz.com

The Big Up was very impressive. A great staff, a perfect festival site, and amazing production all came together to feature amazing talent performing at their highest levels. I would not hesitate for a second to go to any event that Shire Works was putting on, knowing that next year’s Big Up is going to be Bigger and Upper.- www.livemusicnewsandreview.com

From here on out Sunny View Farm will be known as one of the illest music and art venues in the Northeast…. and The Big Up definitely took it to new heights. They not only one-upped the other two events they produced, they quadrupled it. And I’m not just talking about the number of people but the set up of the venue itself. Everything was bigger. The Big Up had more camping, new stages including the main stage, they had GIANT multimedia screens with crazy images being projected on them all night, huge bonfires, live art, local vendors, chill ass people, and of course music. - http://treeshurts.wordpress.com

“If you like Camp Bisco, you will like The Big Up…I highly recommend going next year” –http://thisweekonlot.com (excerpted from TWOL: 39 “Hell U Ride” podcast)