The Big Up 2011, promises to be bigger and better than last year with a diverse selection of musical entertainment to include the hottest acts from the electronic and jamband scenes. New for this year is an expanded woods village, which will include it's own stage, vending, activities and camping accommodations. Also for 2011, The Big Up will feature an incredible array of arts and multimedia installations spanning throughout the entire festival grounds. Headliners and other surprises to be announced in the following months leading up to the event. A limited number of VIP upgrade tickets will be issued for sale and RV camping will be available. Shuttle services will be provided for persons needing pick ups at local train stations for transport to and from the festival. The Big Up is a family friendly event. Children 12 and under are admitted free with an adult. Tickets and event details can be found at www.thebigup.com.The Big Up's backdrop, Sunnyview Farm, is located on over 1500 acres in Ghent New York. Sunnyview's location makes it a central gathering point for New York City, Boston, and Metro Connecticut commuters and it's a stone's throw away from New York's Capital Region. In addition to its great location, Sunnyview Farm offers breathtaking views, making it a one-of-a-kind festival destination that features wooded camping, four unique performance stages, an on site farmer's market, local vending, large scale multimedia installations, and workshops dedicated to hands-on sustainable skills and collaborative art. These festival grounds, which are larger than Bonnaroo's, are poised for explosive growth in years to come. For now, The Big Up welcomes an intimate festival community, offering quality music, activities, and entertainment.
The Big Up 2010, artist lineup included two sets from RAQ and performances by Headtronics, Telepath, Pnuma Trio, Emancipator, Big Gigantic, Roots of Creation, OTT, Sub Swara, The Breakfast, Kung Fu, Twiddle, NY Funk Exchange, ESKMO, Higher Organix among many others.
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ABOUT THE BIG UP:
The Big Up is a three-day music, arts, and culture festival in Ghent, NY. The Big Up leverages premier musical entertainment to create an environment that showcases visionary arts and artists who emphasize innovation, collaboration, participatory education, and sustainable practices. Hosted at the legendary festival grounds of Sunnyview Farm in Ghent, NY, which is quickly emerging as the Northeast venue for exclusive small festivals and concerts, The Big Up presents a new paradigm for East Coast festival culture because of its unique synthesis of musical entertainment, interactive art and sustainable initiatives in an intimate natural setting. Sunnyview Farm's 1500 acres of breathtaking views provide a one-of-a-kind venue for The Big Up with wooded camping, four unique performance stages, an on site farmer's market and local vending, large-scale multimedia installations, and workshops dedicated to hands-on sustainable skills and collaborative art. In years to come, these festival grounds (larger than Bonnaroo's) have potential for explosive growth, but The Big Up is a carefully crafted event designed to begin the sustainable growth and branding of the festival and festival grounds alike. A detailed permaculture land-use plan has been initiated through Barrett Ecological in Portland, OR to assess site capacities, permanent infrastructure, and sustainable growth of Shireworks Productions' events at Sunnyview Farm.
PRESS QUOTES:
There aren't too many first year festival success stories. Lets be real- music festival production is no walk in the lot. It usually takes years in the hole, and serious time spent learning from mistakes, to create a sustainable, reciprocal environment for festival-goers. It seems to be becoming more and more difficult to find a safe and welcoming venue for these important gatherings of artists, musicians and the creative counterculture. I guess having thousands of folks getting rowdy, raging around the clock and bumping beats into the stratosphere isn't for everybody. Luckily, for East Coast natives and heads from all over, The Big Up Festival held it down.-www.lostinsound.org
The Big Up delivered just about everywhere you'd want a festival to deliver. The people were great, those in the crowd, as well as, the staff, the weather was perfect, the line-up delivered in every sense of the word, perfectly balanced and tons of talent, great food, and a flawless campsite. Unless something incredibly unfortunate happens, this will be one which will continue to grow for years to come! -www.musicmauraders.com
With an exclusive new line-up and the best new festival grounds on the circuit, The Big Up just got a whole lot Bigger! Hosted at the legendary festival grounds of Sunnyview Farm, which is quickly emerging as the Northeast venue for exclusive small festivals and concerts, The Big Up presents a new paradigm for East Coast festival culture because of its unique synthesis of musical entertainment, interactive art and sustainable initiatives in a pristine natural setting. Sunnyview Farm's 1500 acres of breathtaking views provide a one-of-a-kind venue featuring field and woods camping, four stages with no overlapping sets, an onsite farmer's market, large-scale multimedia installations, and workshops dedicated to hands-on sustainable skills and collaborative art. -www.theuntz.com
The Big Up was very impressive. A great staff, a perfect festival site, and amazing production all came together to feature amazing talent performing at their highest levels. I would not hesitate for a second to go to any event that Shire Works was putting on, knowing that next year's Big Up is going to be Bigger and Upper.-www.livemusicnewsandreview.com
from here on out Sunny View Farm will be known as one of the illest music and art venues in the Northeast.... and The Big Up definitely took it to new heights. They not only one-upped the other two events they produced, they quadrupled it. And I'm not just talking about the number of people but the set up of the venue itself. Everything was bigger. The Big Up had more camping, new Stages including the main stage, they had GIANT multimedia screens with crazy images being projected on them all night, huge bonfires, live art, local vendors, chill ass people, and of course music. - http://treeshurts.wordpress.com
"If you like Camp Bisco, you will like The Big Up...I highly recommend going next year" -http://thisweekonlot.com (excerpted from TWOL: 39 "Hell U Ride" podcast)
